The 10 Types Of Trade Show Visitors

So Frogfoot has a stand at Futurex and we quickly realised that there are 10 different types of attendees.

1. The “I know more than you” or the “My product is better than your product” visitor

These guys are fun. They stand a few meters away from your stand and then, once they’ve formulated their attack, they step forward and launch into a tirade about why what you’re doing is wrong or how what they’re doing in their garage is better. Some of them are the “Leading xyz gizmo provider and we’re launching next week” kind of winners.

2. The “You have breasts” visitor

I don’t have breasts… (shut it!) but we do have a girl who works for us. She does have breasts and there are many lonely men walking around at these kinds of things who obviously don’t get too see too many girls in the wild. They generally will talk to the girl until someone else makes it very obvious that they are no longer welcome.

3. The “I know nothing about techmologee, please teach me” visitor

People. If you don’t know how a computer works it is obviously not the best time for me to be explaining the intricacies of 802.11g. Also, you, lady who couldn’t operate a track pad, need to stop blaming our internet connection for yor inability to remember your yahoo mail password. I *promise* it has nothing to do with the hotspot.

4. The “Defend your product!” visitor

Similar to visitor #1 these guys chose to be as evasive as possible while constantly telling you how crap your idea is and how it won’t work. You usually get the idea that these are the guys who tried something similar a few years back that failed dismally but they remain evasive about who they are and what they do because they believe it adds an aura of mystique… mystique of course is something we all love… not.

5. The raving lunatic visitor

These guys are cool… well they were cool until the nutcase that lives downstairs from me appeared on the horizon. I quickly darted away and hid until he had moved on from our stand. Upon returning I learnt that he had mentioned how lame this trade show was. “Fishing Shows… that’s where the action is at…. They give out free caps and everything”. Thanks buddy. We care. Now go back to spreading your conspiracy theories and accusing me of “that clunking sound” at 4am.

6. The serial hoarder visitor

This is the visitor who goes from stand to stand not saying a thing, but collects every single brochure, pen, balloon and knick-knack available, quietly stuffing them into his trade show bag and moving on to molest the next stand.

7. The “I can’t grasp basic business concepts” visitor

These are people who can’t seem to understand why they would want to “do this hotspot thing”… even after you explain that they will make money.

8. The “Synergy” visitor

If you follow Dilbert you should equate the word “Synergy” with loathing and fear. Synergy is what marketing types refer to “symbiotic” relationships. The Synergists will try and explain why your company and their company should “work together”. They will find synergy even if they sell paint stripper and you sell internet.

9. The “I represent foreign money” visitor.

These are the types of people who try to convince you that you should contact them because they represent some people who have money. This could be complete rubbish or it could be our next meal ticket…

10. The Perfect Visitor

This is the great visitor. The guy or girl who realise how great our product is and see the value of it without too much explanation. They ask all the right questions and some even sign up right then and there.




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