Corporate Call Centre Rules

  1. Try to employ people who are very apathetic. Your training costs will be reduced as they are far less likely to resign.
  2. When you have your phone system installed, make sure that departments are unable to transfer calls to other departments. By doing this it is far more likely that the customer will just stop calling.
  3. Involve as many people as possible in every process (More hands make light work!) and encourage “arms-length” customer relations. If anything goes wrong it’s best if there’s nobody to blame.
  4. Never transfer the call to a manager, instead always take a message and promise that the manager will return the call within the hour. Obviously the consultant can not be held responsible if the manager never returns the call because everyone knows that managers are very busy managing things.
  5. Managers should never call customers, this is a waste of their time being managers. Instead, let juniors deal with the problem and decide amongst themselves that nobody is to blame. This keeps the company “Dynamic”.
  6. Serious complaints should not be answered by consultants, even if they know exactly what went wrong and how to fix it.  Instead, let the already angry customer wait days for a manager to “investigate” before replying.
  7. Voicemail is a great weapon in the modern corporate’s fight against customers. The best voicemail systems should answer almost immediately so that consultants aren’t bothered by ringing phones. Also, make the message as generic as possible so the customer has no idea if their message will reach its intended recipient. Computer “glitches” are a great way to explain the lack of response to voicemail.
  8. Be big, really big. So big that if a customer phones the same number 100 times they are still unlikely to ever get the consultant they originally dealt with.
  9. Employ staff whose language and diction are sub-standard. These individuals are great at deflecting customers; most will just give up after 20 seconds of trying to understand what’s going on.
  10. Always remember, if the customer came to you they must be really desperate! Treat them like crap, anything less risks being confused as “customer service”.

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